(in accordance with UVgO = the procurement and tender process by the German Federal Ministry for Economic Affairs and Energy)
1. Name and address of the entity calling for this tender, granting the award and where the “expression of interest” should be received: German National Tourist Office, DRC Liangmaqiao Diplomatic Office Building D1-602D, No.19 Dongfang East Road, Chaoyang District, Beijing 1006000, P.R. China
2. Type of award: Negotiated award with a competitive tender (according to UVgO)
3. Mode of application and offers to be submitted: Documents must be submitted electronically.
4. Protection of confidentiality as well as information on access to the tender documents:
The full documents may be downloaded free of charge and without a restriction at:http://www.wenlvpai.com/72946.html
5. Type, volume and location of service procurement:
2023 Chatbot Promotion
The GNTB should work to advance German incoming tourism with digital innovations by driving key technological projects that will ensure the future marketing of Germany as a travel destination in times of digital change. These include the implementation of a tourist chatbot with existing and further produced assets.
As a medium-term after-effect of the corona crisis, international travelers will continue to be unsettled in 2022 and there will be a correspondingly high need for information. For the marketing strategy, information should therefore be expanded in digital media such as chatbot.
At the end of 2022, GNTB has is own Chatbot in Market China developed, which support single- and multiple round dialogues with general travel information and specific theme of German Local Culture. In order to reach more end-consumers, a promotion of chatbot under wechat ecosystem is in plan.
The award includes:
A. Form of promotion under WeChat ecosystem
B. Media buy plan
C. Reporting
Location: P.R. China
6. If applicable, number, size and mode of bids: see tender documents
7. If applicable, additional admission of further bids: additional bids allowed
8. Applicable rules as to the completion date:
Service commences: expected After placing an order
Service terminates: End of Dec. 2023
9. Name and location of place where the tender documents can be viewed:
Hardcopy of proposal must be sent by mail.
10. Deadline for application: 18.07.2023, 04:00 pm Beijing Time
11. Possible security deposit to be supplied: not applicable
12. Mode of payment or location of explanatory documents: see tender documents
13. Documents that have to be supplied so that the bids can be assessed as to the suitability of the bidder: see tender documents
14. Criteria used for the tender: see tender documents
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